India produces more than 1500 movies every year and has reached the Market size of 126 Billion for Theatrical release. Cinema has emerged as an inseparable Advertising medium for the Marketers because of its Immersed, Captive audience that surrenders to the Environment, and has high RECEPTIVITY to brand messaging. Cinema is not just display medium but there is high level of Engagement and Demonstration.

Why Cinema has High Impact:

  • Low Ad Avoidance: According to a survey 90% Cinema Audience were present for the Advertising Pre-show where as Ad Avoidance is quite normal in TV and other mediums.
  • Cinema Makes Brands more memorable: Cinema contributed 54% brand saliency and makes brands 2X more memorable.
  • Cinema generates Brand Preference

On-screen

  • TVC during interval or before movie starts
  • Mute/ Audio Slides during interval or before movie starts

Off-screen

  • Standee
  • Translite Poster
  • Kiosk with Promoter
  • Wall Branding
  • Audi door branding
  • Ticket jackets
  • Tent Card, Danglers
  • Seat branding

And more..

Alliances